Post by account_disabled on Jan 24, 2024 0:17:57 GMT -6
“To lose weight, you just need to avoid eating three foods...” - everyone has seen this and even more shocking advertising. These banners may appear to be ineffective or lead to suspicious sites. But teaser advertising, and this is what we are talking about, is not limited to such a controversial format. We'll tell you what teaser advertising is, how it works and what types there are. Reading time 5 minutes What are teasers Types of teaser advertising Formats and examples of teaser advertising Online advertising A television Outdoor advertising Email Marketing Advertising in teaser networks conclusions What are teasers Teaser advertising is a marketing tool that uses intriguing and shocking messages to arouse users' curiosity.
She hints at the Fax Lists product, but doesn't fully name it. The name of the advertisement comes from the English teaser - “tease” or something enticing . There is a broader concept - a teaser campaign. It is also called pre-launch because it “warms up” the audience before the release of a new product, video game, movie premiere or other large-scale event. Typically, such a campaign consists of a series of teasers that keep the audience on the edge of their seats and make them wonder, “What does this mean?” The main principle of teaser advertising is not to say too much so that the potential buyer has no idea what it is about. This technique works in contrast to traditional advertising, which literally “screams” the name of the product at every corner.
Types of teaser advertising The teaser campaign consists of two parts: launching teasers that should attract the attention of users; revelation - the brand “reveals its cards” and shows the connection of the teaser with a specific product. Based on this, teaser campaigns come in two types in terms of duration. One-step. The launch of the first and second parts coincides in time. For example, the teaser is at the beginning of the publication, and its transcript is at the end. Extended in time. First, the teaser is launched, and the revelation stage occurs after one or two weeks. The user is already intrigued enough and wants an answer to his question.
She hints at the Fax Lists product, but doesn't fully name it. The name of the advertisement comes from the English teaser - “tease” or something enticing . There is a broader concept - a teaser campaign. It is also called pre-launch because it “warms up” the audience before the release of a new product, video game, movie premiere or other large-scale event. Typically, such a campaign consists of a series of teasers that keep the audience on the edge of their seats and make them wonder, “What does this mean?” The main principle of teaser advertising is not to say too much so that the potential buyer has no idea what it is about. This technique works in contrast to traditional advertising, which literally “screams” the name of the product at every corner.
Types of teaser advertising The teaser campaign consists of two parts: launching teasers that should attract the attention of users; revelation - the brand “reveals its cards” and shows the connection of the teaser with a specific product. Based on this, teaser campaigns come in two types in terms of duration. One-step. The launch of the first and second parts coincides in time. For example, the teaser is at the beginning of the publication, and its transcript is at the end. Extended in time. First, the teaser is launched, and the revelation stage occurs after one or two weeks. The user is already intrigued enough and wants an answer to his question.