Post by account_disabled on Jan 22, 2024 21:17:27 GMT -6
During the pandemic, many companies pay attention to their marketing, order advertising, and create marketing strategies. The staff of internal and external marketers and analysts whose task is to monitor and correctly interpret indicators is growing. And already on the basis of these indicators, companies draw conclusions about the success of the activities carried out. In connection with the increased and rapidly growing demand for highly qualified personnel, there are very few specialists in the market who can work qualitatively with strategic marketing, and even fewer specialists who can and know how to work with marketing indicators. In this article, we will look at the main types of marketing indicators, the misunderstanding of which gives a huge error in the final data when analyzing the effectiveness of marketing campaigns.
Strategic planning Strategic planning First, let's consider what strategic C Level Executive List planning is. Strategic planning is a management process of creating and maximizing the company's goals, its potential, and marketing planning. It is based on the company's product portfolio, growth strategy, adequate and achievable SMART goals and objectives, and the company's mission. The purpose of the company A SMART goal should be: S – Specific M – Measurable A – Achievable R – Relevant T – Time bound – limited in time It would seem that everything is very simple, but during strategic planning, you really want to set a goal that is as unattainable as possible, but very attractive from the point of view of business. For example: to become the No. 1 company in the world in its market segment. Then ask for this goal with a bottle of champagne, repeat it several times at the New Year's corporate party and throw the same unfulfilled and useless goals into your dust-covered chest.
Why does this happen? For such a goal, you need to understand whether production/suppliers will cope, as much as the internal structure of the company allows, what market share we currently occupy, and the most banal - will there be enough finances for scaling? If we do not have at least a 50% share of the local market, then it is simply impossible to become a leader in a year without a good financial cushion, without signed contracts for increased deliveries and without a trained staff. Therefore, you need to approach goal setting with common sense, realistically assess your capabilities and the current state of affairs, and give the marketer the opportunity to work with data about the company at all levels and stages of its development. Company mission In strategic marketing, a lot of attention is paid to the company's mission. Yes, the company's mission is absolutely useless if you don't know how to work with it, but with the right approach, it will allow you to stick to the chosen development vector and not deviate from it.
Strategic planning Strategic planning First, let's consider what strategic C Level Executive List planning is. Strategic planning is a management process of creating and maximizing the company's goals, its potential, and marketing planning. It is based on the company's product portfolio, growth strategy, adequate and achievable SMART goals and objectives, and the company's mission. The purpose of the company A SMART goal should be: S – Specific M – Measurable A – Achievable R – Relevant T – Time bound – limited in time It would seem that everything is very simple, but during strategic planning, you really want to set a goal that is as unattainable as possible, but very attractive from the point of view of business. For example: to become the No. 1 company in the world in its market segment. Then ask for this goal with a bottle of champagne, repeat it several times at the New Year's corporate party and throw the same unfulfilled and useless goals into your dust-covered chest.
Why does this happen? For such a goal, you need to understand whether production/suppliers will cope, as much as the internal structure of the company allows, what market share we currently occupy, and the most banal - will there be enough finances for scaling? If we do not have at least a 50% share of the local market, then it is simply impossible to become a leader in a year without a good financial cushion, without signed contracts for increased deliveries and without a trained staff. Therefore, you need to approach goal setting with common sense, realistically assess your capabilities and the current state of affairs, and give the marketer the opportunity to work with data about the company at all levels and stages of its development. Company mission In strategic marketing, a lot of attention is paid to the company's mission. Yes, the company's mission is absolutely useless if you don't know how to work with it, but with the right approach, it will allow you to stick to the chosen development vector and not deviate from it.