Post by account_disabled on Jan 1, 2024 22:37:34 GMT -6
If there is something we have plenty of this year, it is creativity. There are many actions that have emerged in the pandemic in order to entertain, divert attention from the health crisis or even make our consumers reflect. Sometimes this creativity has been accompanied by solidarity . It seems that the pandemic has made us more human. With Christmas just around the corner, the messages that brands have been launching have been divided between hope, unity and the fullest emotion. Along these lines, Médicos del Mundo has launched its own campaign through an artistic music video created by the La Despensa agency . 100 film directors and international artists have participated in its production, in addition to the music of the group Explosions in the Sky. This difficult and atypical year the Spanish NGO celebrated its 30th anniversary. During these years they have faced dozens of diseases, injustices and inequality, but if there is one thing they have learned, it is that the mythical phrase " hope is the last thing that is lost " is the greatest truth that human beings can face. And this is exactly the message that they wanted to share in all corners of the world where the pandemic has arrived with more or less force.
To achieve this, they have carried out a project in which they have invested 8 months . Its beginnings coincide with the entry of the pandemic into our lives, at which time 100 directors and artists from around Phone Number List the world, such as Tony Kaye ( American History of the world . The conversations that make up the project are made up of first-person experiences of people affected by various diseases or complicated situations, such as Ebola, prostitution or refugees. Their struggle and union have composed this message to show that you can move forward even when the worst injustices hit your existence. message of hope doctors of the world The participating artists have come from countries with diverse cultures and climates . Palestine, Iran, South Korea, Australia, Namibia, Lithuania, Peru, Lebanon, Canada, Holland, Argentina, Brazil, Germany, Japan, Colombia, China, Lebanon, New Zealand, the United States and Spain are just some of these territories whose Artists have been inspired by these conversations to define the meaning of hope on a single level. In this way, the scenes achieved have been put together to give life to the musical theme "The birth and death of the day" by the group Explosions in the Sky .
This is how they have managed to make a project that came to light due to the pandemic become the most international ever done by an NGO to transmit a global message with hope as the protagonist. From La Despensa, Javier Carrasco, creative general director and founding partner of the agency, wanted to comment on the action. He himself has pointed out that carrying out such an ambitious project in the middle of a pandemic has been both hard and rewarding in equal measure. " Being able to talk about Esperanza with all these talents, so different due to their cultures, but so united by their genius, has been brutal ," adds Carrasco. Although what has really caught the attention of the agency's creative general director has been the process of coordinating all the people, getting translators and explaining the idea to other cultures. «He has given us a few gray hairs. We thought that Médicos del Mundo were perfect to send this message. What we have lived and felt in our daily lives . And if there is something to have to dedicate yourself to what they dedicate themselves to, it is Esperanza,” says Carrasco. On behalf of the NGO, Susana Atienza, marketing director of Médicos del Mundo, commented that the process of creating the artistic piece has been wonderful because it has allowed their volunteers to directly transfer their life experience to those who know how to tell it best . «Artists and film directors who have known how to capture in a beautiful and exciting way that despite all the difficulties and having spent 30 years fighting against injustice.
To achieve this, they have carried out a project in which they have invested 8 months . Its beginnings coincide with the entry of the pandemic into our lives, at which time 100 directors and artists from around Phone Number List the world, such as Tony Kaye ( American History of the world . The conversations that make up the project are made up of first-person experiences of people affected by various diseases or complicated situations, such as Ebola, prostitution or refugees. Their struggle and union have composed this message to show that you can move forward even when the worst injustices hit your existence. message of hope doctors of the world The participating artists have come from countries with diverse cultures and climates . Palestine, Iran, South Korea, Australia, Namibia, Lithuania, Peru, Lebanon, Canada, Holland, Argentina, Brazil, Germany, Japan, Colombia, China, Lebanon, New Zealand, the United States and Spain are just some of these territories whose Artists have been inspired by these conversations to define the meaning of hope on a single level. In this way, the scenes achieved have been put together to give life to the musical theme "The birth and death of the day" by the group Explosions in the Sky .
This is how they have managed to make a project that came to light due to the pandemic become the most international ever done by an NGO to transmit a global message with hope as the protagonist. From La Despensa, Javier Carrasco, creative general director and founding partner of the agency, wanted to comment on the action. He himself has pointed out that carrying out such an ambitious project in the middle of a pandemic has been both hard and rewarding in equal measure. " Being able to talk about Esperanza with all these talents, so different due to their cultures, but so united by their genius, has been brutal ," adds Carrasco. Although what has really caught the attention of the agency's creative general director has been the process of coordinating all the people, getting translators and explaining the idea to other cultures. «He has given us a few gray hairs. We thought that Médicos del Mundo were perfect to send this message. What we have lived and felt in our daily lives . And if there is something to have to dedicate yourself to what they dedicate themselves to, it is Esperanza,” says Carrasco. On behalf of the NGO, Susana Atienza, marketing director of Médicos del Mundo, commented that the process of creating the artistic piece has been wonderful because it has allowed their volunteers to directly transfer their life experience to those who know how to tell it best . «Artists and film directors who have known how to capture in a beautiful and exciting way that despite all the difficulties and having spent 30 years fighting against injustice.