Post by account_disabled on Dec 28, 2023 3:34:07 GMT -6
Nielsen Thailand reveals the value of advertising spending in 2019 increased by 3% compared to 2018, with the value being Nielse 124,267 million baht, where TV media is still the media with the highest proportion of advertising spending at 57%, while the media that grows well are digital media and out-of-home media. In 2019, advertising spending in TV media, which It is the main media in Thailand that uses a constant amount of money compared to last year. While last December, the overall picture of advertising spending grew from digital and out-of-home media. Resulting in overall growth of 3%, representing an advertising spend value of 10,844 million baht. The top 3 industry groups that spent the most on advertising spending in 2019 were the food and beverage group (Food & Beverage), worth 18,335 million baht.
Next was the Personal Care & Cosmetic group worth 14,443 million baht and Job Function Email Database the third was the Media & Marketing group worth 13,505 million baht. All 3 industry groups had increased advertising spending. Year 2018, especially the Media & Marketing group that grew up to 31% from Direct sales iq12b975d75dce9042fe293009e3881cc7-1 As for the companies that spent the most advertising money in 2019, the top three were: 1. UNILEVER (THAI) HOLDINGS CO.,LTD., valued at 3,446 million baht, decreased -9% from 2018, with the campaign that used the highest advertising money This past December was a new formula, Breeze Excel, that removes visible and invisible stains. on TV media worth 24 million baht, followed by New! Omo is bright and confident like you. on TV media worth 23 million baht 2. LIFESTAR CO.,LTD. worth 2,903 million baht, an increase of 14% from 2018, with the campaign using the highest advertising spending last December.
PROCTER & GAMBLE (THAILAND) Company worth 2,521 million baht, an increase of 2%. From 2018, the campaign with the highest advertising spend in December was the new Downy, long-lasting fragrance, on TV worth 24 million baht, followed by Downy Limited edition, a long-lasting fragrance that is better than expensive perfume, on TV media. Value 22 million baht, including About preecha binmanoch Templatesyard is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design. The main mission of templatesyard is to provide the best quality blogger templates which are professionally designed and perfectlly seo optimized to deliver best result for your blog. Newer Article Srisawat joins forces with 2 partners, leading insurance companies in Thailand. Ready to invade the insurance market in 2020. Older Article SEAC promotes Digital Skills 4.0, the key to survival in the era of disruption, joining hands with Simplilearn.
Next was the Personal Care & Cosmetic group worth 14,443 million baht and Job Function Email Database the third was the Media & Marketing group worth 13,505 million baht. All 3 industry groups had increased advertising spending. Year 2018, especially the Media & Marketing group that grew up to 31% from Direct sales iq12b975d75dce9042fe293009e3881cc7-1 As for the companies that spent the most advertising money in 2019, the top three were: 1. UNILEVER (THAI) HOLDINGS CO.,LTD., valued at 3,446 million baht, decreased -9% from 2018, with the campaign that used the highest advertising money This past December was a new formula, Breeze Excel, that removes visible and invisible stains. on TV media worth 24 million baht, followed by New! Omo is bright and confident like you. on TV media worth 23 million baht 2. LIFESTAR CO.,LTD. worth 2,903 million baht, an increase of 14% from 2018, with the campaign using the highest advertising spending last December.
PROCTER & GAMBLE (THAILAND) Company worth 2,521 million baht, an increase of 2%. From 2018, the campaign with the highest advertising spend in December was the new Downy, long-lasting fragrance, on TV worth 24 million baht, followed by Downy Limited edition, a long-lasting fragrance that is better than expensive perfume, on TV media. Value 22 million baht, including About preecha binmanoch Templatesyard is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design. The main mission of templatesyard is to provide the best quality blogger templates which are professionally designed and perfectlly seo optimized to deliver best result for your blog. Newer Article Srisawat joins forces with 2 partners, leading insurance companies in Thailand. Ready to invade the insurance market in 2020. Older Article SEAC promotes Digital Skills 4.0, the key to survival in the era of disruption, joining hands with Simplilearn.