Post by account_disabled on Dec 2, 2023 23:46:33 GMT -6
Today's world of marketing is driven by data. Or what we call Data-Driven Marketing. According to Forbes, a technology media and investment company, in 2020 approximately 1.7 megabytes of new data were created every 1 second, which will increase the data to 44 zettabytes or 44. Trillion gigabytes which is 10 times more than in 2019. This is considered to be a huge increase in data. This data arises from various activities. In our daily lives, such as posting or typing comments on Social Media, buying things in department stores. Buying and selling things on online channels and various transactions, etc.
The increase in data has resulted in marketing and business using data even more, both in Phone Number List predicting market trends. Finding customer insights Reducing decision-making risk for your business and increasing the efficiency of various operating procedures After seeing the benefits of data that affect marketing Let's try to understand more about what Data Marketing is. What is Data Marketing? “Data Marketing or Data-Driven Marketing” is the use of customer data to analyze and use in marketing to make it more effective. Therefore, it is marketing based on data. or reality Makes you aware of customer insights and customer behavior To be able to design strategies that match the desired target group.
By the form of data collection whether it is Collecting data through research methods or research in the form of Qualitative (quality) or Quantitative (quantity) will require a high cost of collecting data. Which, of course, Most corporate brands have sufficient resources and budgets to apply marketing tools (Martech) to create strategies. But if you are a small organization or SME business group, you can use data to help create strategies. Can it be marketed? Today the author will take everyone to find the answer together. Why should we use data in business? The author has compiled the reasons why entrepreneurs or marketers must apply the principles of Data Marketing in marketing as follows. 1. Data helps us understand customers more.
The increase in data has resulted in marketing and business using data even more, both in Phone Number List predicting market trends. Finding customer insights Reducing decision-making risk for your business and increasing the efficiency of various operating procedures After seeing the benefits of data that affect marketing Let's try to understand more about what Data Marketing is. What is Data Marketing? “Data Marketing or Data-Driven Marketing” is the use of customer data to analyze and use in marketing to make it more effective. Therefore, it is marketing based on data. or reality Makes you aware of customer insights and customer behavior To be able to design strategies that match the desired target group.
By the form of data collection whether it is Collecting data through research methods or research in the form of Qualitative (quality) or Quantitative (quantity) will require a high cost of collecting data. Which, of course, Most corporate brands have sufficient resources and budgets to apply marketing tools (Martech) to create strategies. But if you are a small organization or SME business group, you can use data to help create strategies. Can it be marketed? Today the author will take everyone to find the answer together. Why should we use data in business? The author has compiled the reasons why entrepreneurs or marketers must apply the principles of Data Marketing in marketing as follows. 1. Data helps us understand customers more.